Pinterest could serve as a brand-discovery channel for online shoppers, giving PayPal a foothold earlier in users' shopping journey. "The value-prop of the PayPal button is getting more and more eroded between buy now, pay later,Īpple Pay, Google Pay, et cetera," a source familiar with PayPal's strategy told Insider. PayPal's checkout button competes not only with other payments providers like Stripe and Square, but also with buy now, pay later players like Affirm and Klarna and one-click checkout services like Apple Pay, Bolt, Fast and Google Pay. PayPal is increasingly looking for ways to increase its appeal to merchants and justify its fees as its original value proposition - easier online checkouts - faces pressure. The potential deal would add to PayPal's growing arsenal of shopper-focused features it hopes can help it win and retain merchants and reach its goal of 1 billion active users.įor Pinterest, the move serves as a boost to its ambitions to expand beyond its social-media roots and convert its 454 million users into shoppers with the help of one of the biggest payments player in the world. PayPal is reportedly in late-stage talks to acquire Pinterest in a deal that would see the payments company pay as much as $45 billion for the social-media site in what would be its largest-ever acquisition, as first reported by Bloomberg. But the deal could put PayPal in direct competition with marketplaces like eBay and Amazon.Ī payments giant and a social-media company don't seem the likeliest of partners, but PayPal's reported bid for Pinterest could prove to be exactly the type of tie up both sides need.Pinterest could help PayPal reach users earlier in the shopping journey. PayPal is in late-stage talks to acquire Pinterest, according to a report from Bloomberg.
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