The right-wing monthly, on its March cover, called Lindell “ THE BRAVEST MAN IN AMERICA.” On the conference room table, among a clutter of cloth samples, pillows and boxes of oleandrin, sat a stack of fan mail, Lindell’s phone-he doesn’t use a computer-and several “Boston Broadside” newspapers. Reminded “that’s what you said about pet beds,” which Lindell does sell, and told that there’s a market for pet blankets, he relented. “That’s got to be the stupidest thing in the history of mankind,” Lindell said of the pet blankets. “No, that’s dumb,” said Lindell, whose existing catalog, in addition to its pillows, sheets, slippers and towels, includes a life-size Lindell carboard cutout ($39.99), a Lindell bobblehead ($13.99, or autographed for $6 more) and his memoir, “What are the Odds? From Crack Addict to CEO” ($9.97 with a promo code). In his conference room, Lindell introduced me to two executives he’d grown up with, Bob Sohns and Brad Carlson, then launched into a protracted conversation with them about “Giza cotton” bed sheets (shipping problems were delaying delivery), a new line of children’s blankets with Bible stories on them (Lindell liked the concept, but not the “horrible” edging on one sample), couch pillows that were too thick (“Terrible,” he told them) and pet blankets that his executives wanted him to sell. But for these few days, he is back in his hometown, in a nondescript suburban office with a small MyPillow store attached to it, up the road from the Chaska Curling Center and a Kwik Trip. He’s planning a “state to state” tour to convince politicians the election was rigged at his rally on Saturday, he promised to “rent some huge place, I don’t care if it’s a stadium,” and invite politicians and “cyber guys from all over the world” to pore over what he claims is incriminating “cyber evidence” from the election. Lindell travels constantly-where, he won’t say-staying mostly away from home because he says he fears for his safety. Trump himself appeared “live,” via video, over a Jumbotron. ![]() And on Saturday in Wisconsin, he held an all-star rally of Trump-megaphone celebrities, including Diamond and Silk, Dinesh D’Souza and Charlie Kirk. Starting the week of the election, he has pushed this idea relentlessly and seemingly at every level of American politics: He met with Trump at the White House in mid-January, shortly before Trump left office he offered MyPillow customers a discount code, “FightForTrump.” He founded a website, called Frank, that has served as a clearinghouse for election conspiracy disinformation. A former crack addict and born-again Christian, Lindell says God has given him a platform-“the voice,” he says-to help people see “one of the biggest miracles in history unfold,” which means saving democracy by overturning the results of the 2020 presidential vote and handing the White House back to its rightful occupant, Donald Trump.
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